Which strategy integrates ethnic themes within a brand's mainstream marketing?

The strategy that integrates ethnic themes within a brand's mainstream marketing is referred to as a total market strategy. This approach recognizes the diversity within consumer populations and seeks to appeal to a broad audience by incorporating varied cultural elements into the marketing mix.

By integrating ethnic themes, brands can resonate with a larger demographic, fostering inclusivity and reflecting the reality of multicultural societies. This strategy not only aims to attract different ethnic groups but also seeks to enhance the overall brand image by showing an understanding and appreciation of diverse cultures.

Such an approach contrasts with more narrowly focused strategies, which may aim specifically at a particular group or market segment, potentially limiting the broader appeal. Total market strategies leverage the commonalities shared across various groups while also valuing their unique characteristics, thus creating a more comprehensive and relatable marketing campaign.