Which step in the marketing process involves constructing a marketing program that delivers superior value?

The step in the marketing process that involves constructing a marketing program that delivers superior value is indeed the third step. This step typically focuses on developing a comprehensive marketing strategy that aligns the company's goals with the needs and preferences of the target market.

In this phase, marketers utilize insights gathered from previous steps, such as market research and segment identification, to create plans for product offerings, pricing, promotion, and distribution. The objective is to ensure that the value proposition is compelling enough to attract and retain customers effectively. By integrating the findings from market analysis with innovative strategies and tactics, a well-rounded marketing program can be developed to differentiate the brand and fulfill customer needs in an advantageous manner.

This approach emphasizes customer-centricity and the effective use of resources to optimize marketing outcomes, which are key principles in international marketing practices.