Which segmenting strategy involves dividing markets based on consumer behaviors or responses?

Behavioral segmentation is focused on dividing markets based on consumer behaviors, preferences, or responses to products and marketing efforts. This approach recognizes that buyers' actions—such as purchasing frequency, loyalty, usage rates, and benefits sought—can provide valuable insights into how to effectively market to specific groups. By analyzing these behaviors, companies can tailor their messages, products, and promotional strategies to meet the specific needs and desires of different consumer segments.

Unlike demographic segmentation, which classifies consumers based on age, income, gender, etc., or geographic segmentation, which looks at where consumers live, behavioral segmentation hones in on the "how" and "why" behind consumer choices. Psychographic segmentation also diverges by focusing on consumer lifestyles, values, and personalities rather than their behavioral responses to products. Therefore, behavioral segmentation is key for creating more effective marketing campaigns that resonate with targeted audiences based on their actual interactions and experiences with a product.