Which of the following terms refers to working closely with partners in and outside a company to provide customer value?

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The term that best describes the practice of working closely with partners both inside and outside a company to enhance customer value is partner relationship management. This concept emphasizes the importance of building and maintaining relationships with various stakeholders, such as suppliers, distributors, and even customers, to create a collaborative environment that drives mutual benefits. By fostering these relationships, companies can optimize their offerings, improve service delivery, and ultimately enhance customer satisfaction.

Partner relationship management allows organizations to leverage the unique strengths and capabilities of their partners, ensuring that they deliver greater value together than they could independently. This is particularly vital in today's interconnected business landscape, where collaboration can lead to improved innovation, efficiency, and competitive advantage.

The other concepts listed do not specifically capture the essence of collaborative partnership aimed at enhancing customer value. Global marketing primarily focuses on marketing strategies that cater to international audiences. Supply chain integration deals with the seamless coordination of processes and resources within the supply chain but does not necessarily imply a focus on external relationships beyond supply chain partners. Interdepartmental collaboration refers to teamwork and communication within different departments of a single organization, which, while important, does not encompass the broader aspect of working with external partners.

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