Which of the following segmentation strategies focuses on consumer attitudes and usage of a product?

The segmentation strategy that focuses on consumer attitudes and usage of a product is behavioral segmentation. This approach divides the market based on consumers' behaviors, including their purchasing habits, product usage rates, brand loyalty, and benefits sought from the product.

Behavioral segmentation acknowledges that people may buy the same product for different reasons or use it differently, thus understanding these dynamics allows marketers to tailor their strategies more effectively. For instance, knowing how frequently a consumer uses a product or what influences their purchasing decisions can significantly shape marketing campaigns and product offerings.

In contrast, other segmentation strategies focus on different characteristics of consumers. Psychographic segmentation considers consumers’ lifestyles, values, and personality traits, while geographic segmentation divides the market based on location. Demographic segmentation classifies consumers by age, gender, income level, and other statistical data. While each of these methods has its merits, behavioral segmentation is specifically tailored to understanding consumer actions and responses related to products, making it the correct choice in this context.