Which marketing strategy involves using the same marketing strategy and mix in all of a company’s international markets?

The chosen answer, standardized global marketing, accurately reflects a strategy where a company uses the same marketing tactics and approaches across all of its international markets. This strategy leverages the idea that consumers in different countries have similar needs and preferences, allowing a business to create a uniform marketing mix that can reduce costs and maintain brand consistency.

Standardized global marketing is particularly beneficial for companies operating in industries where products or services are largely homogeneous across different markets. This approach can simplify operations and enhance brand recognition on a global scale. By presenting a single, cohesive marketing message, the company can strengthen its global presence and connect with a diverse audience.

In contrast, localized marketing focuses on tailoring products and marketing efforts to suit the specific tastes and demands of local markets, making it less applicable in this context. Global niche marketing targets specific segments or niches worldwide rather than employing a blanket strategy. Regional marketing might adapt approaches based on geographic areas but does not fully commit to the same strategy across all international markets like standardized global marketing does.