Which marketing strategy focuses on the unique needs of specific segments or niches?

The focus on the unique needs of specific segments or niches is best captured by concentrated marketing. This strategy emphasizes directing efforts toward one particular market segment rather than spreading out resources across multiple segments. By concentrating on a niche, businesses can tailor their products, messaging, and marketing strategies to meet the precise needs and preferences of that specific group. This can lead to a stronger market position within the chosen segment, as it allows for a deeper understanding of consumer behavior and enhanced customer relationships.

In contrast, differentiated marketing seeks to target multiple segments with various products or promotional strategies, which can dilute focus and resources across several niches. Individual marketing, on the other hand, refers to customizing products or marketing efforts for individual customers, often requiring substantial resources and a high level of customer data. Local marketing focuses on tailoring products or marketing efforts to meet the needs of specific local markets or communities. While these strategies are effective in their own rights, they do not concentrate on the unique needs of a single, specific niche in the same way that concentrated marketing does.