Which idea suggests consumers favor affordable and available products?

The production concept is grounded in the idea that consumers are primarily interested in products that are easily available and affordable. This approach suggests that if businesses can produce goods efficiently and at a low cost, they will naturally attract customers who value accessibility and price over specific features or quality. In essence, it emphasizes mass production and distribution, catering to a market segment that prioritizes convenience and affordability. This philosophy is often employed in industries where demand is high, and competition is based primarily on price and availability, such as in basic consumer goods.

In contrast, the product concept focuses on the features and quality of the product, assuming that consumers will favor the best product regardless of price. The marketing concept prioritizes understanding customer needs and wants, leading businesses to develop tailored offerings. The selling concept is centered around aggressive sales techniques to persuade consumers to purchase products, rather than ensuring those products meet consumer needs or balance affordability. Each of these concepts addresses different aspects of marketing strategy, but the production concept distinctly aligns with the notion that consumers favor affordability and availability.