Which group is typically referred to as innovators in the product adoption process?

In the product adoption process, innovators are defined as consumers who are the first to try new products. This group plays a crucial role in the diffusion of innovations, as they are willing to take risks on new offerings and often embrace changes before they gain widespread acceptance. Innovators are characterized by their openness to new experiences, high levels of curiosity, and a tendency to seek out new information.

Their willingness to experiment with cutting-edge technologies or products allows companies to gather critical feedback and make necessary adjustments before the products reach a broader audience. This group is essential for establishing the initial market presence of a new product and can influence later adopters through their experiences and recommendations.

In contrast, the other options describe groups that adopt new products later in the process or are more hesitant to engage with innovations.