Which factor is NOT typically included in the macroenvironment affecting marketing strategies?

The factor that is typically not included in the macroenvironment affecting marketing strategies is consumer preferences. The macroenvironment encompasses broader societal influences that impact all organizations within the market, such as technological forces, political factors, and cultural trends.

Technological forces involve advancements and innovations that can influence how products are developed, marketed, and delivered. Political factors include government regulations, policies, and political stability that can affect market operations. Cultural trends reflect the values, beliefs, and lifestyle changes within society that can shape consumer behavior and industry practices.

In contrast, consumer preferences are more specific to individual attitudes and behaviors rather than external, macro-level forces. While consumer preferences do have a significant impact on marketing strategies, they are considered part of the microenvironment, which focuses on specific market dynamics, target markets, and consumer interactions. Therefore, consumer preferences do not fit within the broader macroenvironment framework, making this the correct choice.