What type of segmentation divides the market according to geographical areas?

Geographic segmentation is the method that divides the market based on geographic areas such as countries, regions, cities, or neighborhoods. By analyzing factors such as climate, population density, and cultural differences, businesses can tailor their marketing strategies to meet the specific needs and preferences of consumers in different locations. This approach is particularly effective because it allows companies to recognize variations in consumer behavior that arise from geographic differences. By focusing on specific geographic segments, companies can optimize product offerings, advertising strategies, and distribution methods to better align with the preferences of local markets. This targeted approach ultimately enhances the effectiveness of marketing campaigns and increases the potential for customer engagement and sales.