What type of marketing is characterized by adjusting strategies based on market research reports?

The correct answer is formulated marketing. This type of marketing relies heavily on structured methods and systematic approaches to develop strategies based on comprehensive market research reports. It involves analyzing data to understand consumer behavior, market trends, and competitive dynamics.

Formulated marketing is particularly effective for established businesses, as it allows them to leverage insights gained from thorough research to create targeted marketing strategies that align with their organizational goals. This strategic approach ensures that marketing efforts are data-driven, reducing uncertainty in decision-making and enhancing the likelihood of successful outcomes.

In contrast, entrepreneurial marketing often embodies more innovative and risk-taking strategies, focusing on creativity and adaptability rather than formal research-based adjustments. Intrapreneurial marketing, while similar to entrepreneurial marketing, typically occurs within existing organizations and involves innovation from within, but may not rely as heavily on systematic research processes. Benchmarking involves measuring performance against industry standards or competitors, rather than adjusting marketing strategies based on market research. These differences highlight why formulated marketing is the most appropriate choice based on the description provided.