What term describes how human needs are shaped by culture and individual personality?

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The term that best describes how human needs are shaped by culture and individual personality is "wants." In the field of marketing, "wants" refer to the specific forms of consumption that satisfy human needs, influenced by cultural factors, societal trends, individual preferences, and personal experiences. While human needs are fundamental and universal (such as the need for food, safety, and belonging), "wants" represent how these needs are articulated and expressed within a particular cultural and personal context.

Culture informs the desires for products or services, as individuals from different backgrounds may have diverse preferences on how to satisfy the same basic need. Additionally, an individual's personality plays a significant role in shaping their wants, as personal traits can lead someone to prefer certain brands, experiences, or lifestyles over others. This distinction is crucial in international marketing because it emphasizes the importance of understanding diverse consumer motivations and behaviors across different markets.

The other options reflect different concepts in marketing: "demands" refer to wants backed by purchasing power, "market needs" encompass customer requirements that are essential but not necessarily defined by how they are met, and "market offerings" denote the products and services provided by a company. While related, they do not specifically address the influence of culture and personality on

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