What is the term for marketing a product in a foreign market without making any changes to the product?

The correct term for marketing a product in a foreign market without making any changes to the product is "straight product extension." This approach involves taking an existing product and offering it in a new international market exactly as it is, without altering its design, features, or specifications.

The rationale behind this strategy is that the product is believed to meet the needs and preferences of consumers in the new market in its original form. This can save time and resources involved in product modification and can often lead to faster entry into the market. Brands that enjoy strong recognition and positive perceptions in their domestic market may find this strategy particularly effective when expanding internationally.

In contrast, product innovation refers to the development of new products or significant improvements to existing products, which is not applicable here as the focus is on maintaining the original product. Global branding involves creating a consistent brand presence across different markets but does not specifically address product alterations, while market diversification refers to entering new markets or expanding the product line rather than the actual marketing of the existing product without changes.