What is the term for actually differentiating the market offering to provide superior customer value?

The term that accurately describes the process of differentiating the market offering to provide superior customer value is differentiation. Differentiation involves creating distinct differences in the product or service that are perceived as valuable by the target market. This can include varying features, design, quality, or customer service aspects that set the offering apart from competitors.

The concept of differentiation is crucial in competitive markets, as it allows businesses to attract and retain customers by meeting their specific needs and preferences more effectively than alternatives available. By successfully differentiating its offerings, a company can create a unique value proposition that resonates with consumers, leading to brand loyalty and competitive advantage.

Positioning, while related, focuses on creating a specific image or identity for a product in the minds of consumers rather than the initial act of making the offering itself distinct. Value proposition refers to the overall promise of value that a product or service provides, encapsulating both differentiation and positioning aspects. Product position, on the other hand, is concerned with the perceived location of the product within the market or among competitors but does not directly describe the act of differentiating an offering itself.