What is the marketing strategy called when a firm targets several market segments with separate offers for each?

The correct term for the strategy where a firm targets several market segments with distinct offers for each is differentiated marketing. This approach allows companies to tailor their products, services, and marketing messages to meet the specific needs and preferences of different groups of consumers. By doing so, firms can enhance customer satisfaction and potentially gain a competitive edge in multiple market segments.

Differentiated marketing involves creating unique marketing mixes for each targeted segment, which can include variations in product features, pricing, promotion, and distribution strategies. This strategy is beneficial as it recognizes the diversity in consumer preferences and behavior, enabling firms to address varied demands effectively. As a result, businesses often experience increased market share and customer loyalty by appealing to a broader audience.

The other options highlight different marketing strategies but do not align with the definition of targeting multiple segments with distinct offers. Concentrated marketing focuses on one particular segment, micromarketing tailors products to fit the needs of individuals or very small segments, and local marketing targets specific locations or communities. Each of these strategies serves a different purpose and is suited for varying contexts within the broader marketing landscape.