What does the term 'value delivery network' emphasize?

The term 'value delivery network' emphasizes the collaboration among all partners to enhance performance. In a value delivery network, various stakeholders, including suppliers, manufacturers, distributors, and retailers, work together to deliver a product or service to the end consumer effectively and efficiently. This collaboration is crucial because it allows for the pooling of resources, information sharing, and coordination of activities, ultimately leading to improved customer satisfaction and value creation.

By emphasizing collaboration, the value delivery network focuses on how interconnected actions by different parties contribute to the overall success of the business. Each partner plays a vital role in ensuring that the final product meets customer needs, is delivered on time, and is produced at the right cost, which can enhance the performance and competitiveness of all parties involved.

While cost reduction, the efforts of suppliers, and competition between distributors are important aspects of marketing and supply chain management, they are not the central focus of the value delivery network concept, which is fundamentally about fostering cooperative relationships to improve the overall delivery of value to the customer.