What does the marketing concept emphasize for achieving organizational goals?

The marketing concept focuses on customer satisfaction as the key to achieving organizational goals. This approach posits that a business should prioritize understanding and meeting the needs and wants of its customers. By aligning the organization’s products and services with customer preferences, businesses are more likely to foster customer loyalty, enhance brand reputation, and ultimately drive sales.

The significance of customer satisfaction lies in its ability to not only retain existing customers but also attract new ones through positive word-of-mouth and repeat business. This strategic focus on the customer's experience can lead to a more sustainable competitive advantage and growth for the organization, making it essential in today's market where customer expectations are continually evolving.

In contrast, options like sales volume, quality assurance, and market expansion may be important aspects of business strategy, but they do not capture the core philosophy of the marketing concept. Focus on sales volume, for example, might result in short-term gains without ensuring that the underlying customer needs are met, while quality assurance typically revolves around internal processes rather than customer-centricity. Market expansion can be beneficial, but if it doesn't take into account customer satisfaction, it may lead to failure in new markets.