What does market targeting involve?

Market targeting is a strategic process that entails evaluating the attractiveness of various market segments and determining which of those segments to enter. This involves analyzing key factors such as segment size, growth potential, competitive intensity, and alignment with the company's objectives and resources. By selecting specific segments to target, businesses can tailor their marketing efforts and product offerings to meet the distinct needs of those consumers, which enhances the chance of achieving greater market success.

Option A suggests creating multiple products for all market segments, which could lead to diluted marketing efforts and a lack of focus, making it impractical for many organizations. Option C implies completely ignoring consumer preferences to cut costs, which would undermine the foundation of effective marketing. Finally, option D focuses on targeting a single segment only, which may limit market opportunities and does not consider the potential benefits of targeting multiple attractive segments. Thus, selecting and entering specific segments based on a thorough evaluation is crucial for effective market targeting, making the understanding of segment attractiveness vital for successful international marketing efforts.