In market development, companies primarily focus on:

In the context of market development, companies aim to identify and attract new customer segments for products that they already offer. This strategy involves exploring untapped markets or geographical areas where potential customers may reside. By focusing on finding new customers for existing products, businesses can increase their market share and drive sales without the complexities associated with developing new products.

This approach allows companies to leverage their existing product strengths and capabilities while minimizing the risks associated with product development. The emphasis is on expanding the customer base rather than altering the product itself or changing production processes. This can involve targeted marketing efforts, adapting promotional strategies to resonate with new demographics, or even exploring different distribution channels to reach these new customers effectively.

The other options relate to different strategic focuses. Creating new products for existing customers is aligned with product development strategies, while expanding current product lines involves modifying or expanding the product offerings, showcasing a different growth strategy. Reducing costs of production focuses on operational efficiency rather than market expansion. Thus, the emphasis of market development distinctly lies in finding new customers for existing products.