Demographic segmentation primarily focuses on which factors?

Demographic segmentation is a marketing strategy that categorizes consumers based on statistical characteristics that are fundamental to defining the target audience. The factors primarily considered in this type of segmentation include age, gender, income, education level, family size, and occupation.

By focusing on age, marketers can tailor their products and messages to fit the life stages of different groups, such as targeting teenagers with trendy fashion or marketing retirement accounts to older adults. Gender is another critical demographic factor, influencing not only the types of products offered but also how marketing messages are crafted. Similarly, income levels determine consumers' purchasing power and ability to afford certain products, guiding marketers in setting price points and developing promotions that align with their target demographics.

This approach allows companies to effectively identify and reach specific groups within a broader market, enabling personalized marketing strategies that resonate with consumers' unique needs and preferences on a large scale.